I Need Creative Tradeshow Ideas

First impressions may never be more important than in tradeshow. If you’ve attended more than one tradeshow, you know the feeling of walking down the center aisle while avoiding another boring conversation with an organization that just wants to promote itself.

All buyers are this way at tradeshows. They are extremely aware of the time they have at tradeshows and know exactly what type of value they want to bring back to their company, either via connections, product ideas, or service relationships.

Consider sending marketing outreach ahead of the tradeshow and leverage strategic gifts to create your first impression in a way that guarantees the recipients will visit your booth.

• Send iPhones without the earpods in them
• Deliver a key to a lock that opens a free service from you
• Mail a personalized invite to a 1-on-1 consultation if they book in advance

Creatively offer value ahead of the tradeshow to guarantee better engagement the day of.